- Changing the stereotypical image of women in the minds of people and the mentality of society, to be partners in construction and sustainable development as well as productive according to their capabilities, and to support women's access to decision-making positions.
- Gaining support for amending laws and legislation in a way that contributes to bridging the gender gap and achieving justice for marginalised groups in all fields. Starting from the development of the concept of the national ownership of Jordanian women's issues and with our emphasis on our pride on our authentic Arab culture, our respect for the divine religions, and our full understanding of the system of community customs and traditions.
- Combating rumors and false news as well as supporting the capabilities of male and female media professionals to maintain the professional pluralistic media messages that supports the acceptance of others and create women women-friendly media environment.
- Supporting and activating the role of young males and females in public life and investing their energies and capabilities to contribute to achieving sustainable development and ensuring that no one is left behind.